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The new norm kicks in WhatsApp may stop working in India.

Some of the proposed government regulations for social media agencies running in India are threatening the very existence of WhatsApp in its modern-day form, a top corporation govt stated right here on Wednesday. With over 200 million month-to-month lively users, India is WhatsApp's largest market in the world. Globally, the platform has over 1.5 billion users. Of the proposed regulations, the one which concerns us the most is the emphasis on traceability of messages," Carl Woog, WhatsApp's Head of Communications, told IANS on the sidelines of a media workshop. Facebook-owned WhatsApp provides end-to-end encryption by default which potential only the sender and the recipient can see the messages in circulation – not even WhatsApp. Without this feature, Woog explained, WhatsApp will be a completely new product.

"The proposed adjustments are going overboard and are no longer steady with robust privateness protections that humans around the world are seeking," said Woog, who served as the Spokesperson for the Barack Obama administration in the US.

"Given the end-to-end encryption we have in place, the rules will require us to re-architect our product," he said, adding that in such a scenario, the messaging carrier would give up to exist in its modern form.

Without denying the opportunity of quitting the India market in case the new regulations come into force, Woog advised IANS: "It will no longer assist to speculate what is to come. There is a method in the vicinity in India to talk about this issue".

The end-to-end encryption feature makes it hard for regulation enforcement authorities to find out the culprit at the back of a misinformation campaign. But the proposed IT Ministry regulations require social media platforms to comply with a due diligence procedure to prevent the use of their offerings for spreading misinformation and provoking violence.

Facing flak from the authorities over dozens of lynching incidents in the country final year which had been linked to rumours unfold on WhatsApp, the Facebook-owned messaging service brought numerous new measures consisting of limiting the quantity of messages that a person can ahead to five and appointing for the first time a united states head for the organization.

"We ban nearly two million suspicious bills each and every month. While roughly 20 percent of these accounts are banned at the time of registration, over 70 percent of the spam bills get banned without a recent person report," Woog said.

"These efforts are especially important at some point of elections where positive corporations might also try to send messages at scale," WhatsApp said.

The accounts which are flagged by means of users via taking advantage of an in-app "report" feature are reviewed through a group of human workers. When someone reviews an account, the WhatsApp group can see the final few messages in the chat.

WhatsApp said it was once hiring greater reviewers with competence in regional languages in India in advance of the Lok Sabha elections.

Addressing one of the predominant needs from the government, WhatsApp said, "As the phase of organizing our operations in India, we have recognized a Grievance Officer who can be contacted immediately if a person has a challenge about their WhatsApp journey and is unable to file it thru different channels."

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