Mobile, the future of competitive gaming

Gaming is picking up in India partly because of mobile gamers

Part of the reason why gaming is picking up in the country is the rise of mobile gamers. While these gamers aren’t professionals like Diwakar, they help the overall community. Games like PUBG (PlayerUnknown’s Battleground) Mobile have driven this. “If you look at the demographics of people playing on mobiles, they are 15-18-year-olds. It’s helping the cause because these gamers will grow older and might go into competitive gaming,” says Vamsi Krishna, consumer marketing head, South Asia, Nvidia. Mobile and 4G connectivity certainly democratized gaming but do not provide an immersive experience. We believe that while consumers will start off on mobile, more of them will eventually step up to gaming PCs,” says Amit Doshi, chief marketing officer, India, and South Asia, Lenovo. To be sure, investments in the industry have also increased. The former owner of UTV, Ronnie Screwvala, has invested crores into the industry, even starting his own esports league.
GamingMonk, an Indian esports company raised ₹4 crore from Japan’s Incubate Fund, Rajan Anandan, and other investors. A campus tournament for PUBG was recently held in the country, which had a prize pool of ₹50 lakh. It’s also easier to arrange gaming events now, Diwakar points out, since companies like Samsung, Nvidia, Sony and more are happy to supply the equipment required, often at no cost. But for any sport to really bring in the money, it requires viewers who can be monetized via advertisements and subscriptions. India has seen a growth in this area too. According to Abhay Sharma, founder of GamingMonk, the company gets more views on its videos (on YouTube and Twitch) now, to the tune of 150,000. He says he also finds 80,000-90,000 unique views on his videos. Two years ago, Sharma’s audience was lower and more distributed.


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